Primary Work Location:
One Beacon Street, Boston, MA
Normal Work Schedule:
Up to 20 hours weekly from 8:30 am-5:00 pm.
Job Summary:
The UMass President's Office (PO) is seeking three part-time interns to work with a fast-moving, energetic communications team over the 2023 Summer, with the potential to extend into the 2023 Fall. The internship is available to current UMass students and pays $17 per hour; academic credit may also be available.
The PO Communications department oversees the UMass system's marketing and communications efforts. Based in Boston, as a PO Communications intern, you will work closely with the team across digital marketing, social media, public relations, content marketing, and more to compellingly and purposefully convey the university's top three narratives to critical audiences and stakeholders across the Commonwealth and the United States, which include:
- Conducting grounding-breaking research as a world-class public university to help improve the world through education.
- Driving innovation in sectors from healthcare to engineering to enhance the quality of life for all.
- Creating social and economic impact and opportunities to help shape and energize communities.
In addition, the PO Communications team works closely with the five-system campus communications teams (UMass Amherst, UMass Boston, UMass Dartmouth, UMass Lowell, and UMass Chan Medical School). The objective is to offer the campuses support when needed and to stay aligned across comms.
The communications intern will be integral to the department's daily activities and gain valuable experience and exposure to established and emerging internal and external marketing and communications practices. The communications intern will report to the Director of Marketing Communications.
Essential Functions:
Social Media Marketing:
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- Draft and edit copy for UMass System channels, including Facebook, LinkedIn, Twitter, and Instagram.
- Utilize Sprout Social to submit drafted social content for review/approval.
- Ideate organic social campaigns to generate net new followers and engagement.
- Ideate and create social graphics and assets using Canva and/or Adobe software.
Public Relations:
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- Assist with drafting and editing various materials, including press releases, reports, student and alum testimonials, public remarks/speeches, email campaigns, and website content.
- Assist with posting press releases to the www.massachusetts.edu website.
Supporting Assets/Collateral:
- Assist with designing, developing, and managing university marketing materials, including, but not limited to, brochures, print ads, and other assets.
- Assist with team projects, including
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- Digital Asset Management (DAM) System: organize imagery by correctly categorizing, tagging, dating, and labeling images.
- Website content refresh: review www.massachusetts.edu to identify outdated content (facts and/or stats), needs to be updated, etc.
- Competitive research: Conduct brand research based on competitors similar to UMass as needed.
Provide general administrative support to the department.
Other duties as assigned.
Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience):
The candidate must be a current UMass undergraduate or graduate student interested in any combination of the following fields:
- Marketing
- Communications
- Public Relations
- Journalism
- Higher Education and Public Service.
The right candidate will have social media experience, strong writing skills, an eye for detail, and a real-world application and knowledge of social media best practices and content creation practices. Experience with creating social media graphics with tools such as Canva and/or Adoba is a plus.
Working Conditions:
Any offers of an internship within the President's Office is expressly conditioned upon the potential candidate consenting to and successfully completing a background review.
Additional Details:
The candidate is expected to contribute up to 20 hours weekly from 8:30 am-5:00 pm. The Boston office is open from 8:30 am-5:00 pm Monday through Friday. Ideally, The PO Communications intern will work in the Boston office once or twice weekly to meet with the Director of Marketing Communications.